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Today's edition brings a consequential Supreme Court ruling, rising costs for Americans planning holiday trips, and an unexpected hero making a difference on the streets of London. We're also following a devastating natural disaster, fresh concerns about the planet's future, and surprising developments in sports and entertainment. From decisions in Washington to everyday acts of kindness, there's plenty worth exploring.

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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Israeli soldiers shot and killed two men who the military said launched an attack near Hebron in the occupied West Bank on Friday morning, and at least five people were injured, some critically. Hours later, Netanyahu's office ordered security forces to cordon off Hebron and prepare to close all of the West Bank.

The army said the gunmen carried an M16 rifle and a handgun but did not say what they had targeted or identify anyone involved. Israelis vote Tuesday on whether to give Netanyahu another term, and his government has warned of possible attacks by the country's enemies before the election.

The Supreme Court on Thursday cleared the way for New Hampshire to fully ban the use of student IDs for voting in the midterms, granting a Republican-backed emergency appeal and blocking their use as a backup form of identification. Justice Ketanji Brown Jackson was the only justice to publicly dissent.

The court cited a long-standing principle that judges should not change voting rules too close to Election Day. The law's sponsor said colleges lack the controls government agencies use when issuing IDs, and the ruling comes less than two weeks before a closely contested Senate race.

Meta has agreed to give Mark Zuckerberg more shares to make up for what he could lose if California voters approve a one-time tax on billionaires in November, after he told the board he was thinking of moving out of the state. The measure would impose a 5% tax on residents worth more than $1 billion.

It would likely cost Zuckerberg, whose wealth is estimated at over $200 billion, around $10 billion in additional state taxes. He secured the deal from a special Meta committee after negotiations that a financial disclosure described as robust and at several points contentious. About 225 billionaires live in California, according to an advocacy group.

Typhoon Champi shut down Taiwan Friday, closing schools, offices and markets as the year's strongest storm killed one person and fueled Japan's busiest typhoon season since 2013.

At least 16 people died in Tibet when a magnitude 7.0 earthquake collapsed 339 homes and displaced more than 12,400 people in the high-altitude Nagqu region.

South Korea proposed military talks with North Korea to settle disputes over where their border lies after land mine blasts injured three South Korean soldiers.

President Trump said he'd heard about a reported Justice Department probe into whether longtime ally Corey Lewandowski profited from advising Homeland Security, notably declining to defend him.

Mississippi released police video of Kohen Wiley's shooting, which his family's lawyer says shows the officer was not in danger, though the officer's attorney says he had no choice.

Pete Hegseth barred troops from using nonpublic information to bet on prediction markets months after a soldier was charged with using classified mission details to win more than $400,000.

Shares of Gucci owner Kering plunged 12% Friday after disappointing third-quarter earnings showed Gucci same-store sales down 6%, pushing the luxury group's 12-month losses to 43%.

The 10-year Treasury yield edged up to 4.98% Friday after its biggest one-day slide since March 2023, as traders look ahead to next week's Federal Reserve rate decision.

Volvo Cars shares crashed about 27% after the automaker announced plans to cut 2,500 jobs, citing a near-50% revenue collapse in China and U.S. tariffs squeezing its margins.

Mountain air, city lights or somewhere new? There's still time to make your fall plans take flight with Alaska Airlines. See the fall foliage in Boston, sip cider in Seattle, or swap your flannel for a swimsuit and head to Hawai'i.

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Europe's blistering summer heat killed over 50,000 people, a new study of 854 cities found, blaming human-caused climate change for 32,619 of those deaths, nearly two-thirds of the toll.

Nearly every coral reef system faces a high risk of collapse within 50 years, mostly from warming oceans and heat waves, according to a global assessment released Thursday.

Ukrainian defense sources say Starlink limits persist after Trump said Elon Musk had lifted them, with drones still losing connection at speeds of 100 mph.

Caleb Williams threw for 308 yards and two touchdowns as the Bears held off the Patriots 30-24 in Chicago's first home game since Mike Ditka's death.

Shai Gilgeous-Alexander's NBA-record streak of 20-point games ended at 141 when he asked to sit with 17 points late in Oklahoma City's 96-84 win over Denver.

Connor McDavid's five-point night gave him 31 points in 10 games, joining Gretzky, Lemieux and Bossy in rare company as Edmonton edged defending champion Carolina 6-5 in a shootout.

Hall of Famer Marshall Faulk revealed a Parkinson's diagnosis on a podcast, saying medication limits his symptoms to hand rigidity and a few tremors during his first season coaching Southern.

Michael Keaton's Western "Rode to Ruin" added Richard Gadd, Bill Camp and Ray McKinnon to a cast already featuring Morgan Freeman and Laura Linney, now filming in Santa Fe.

"The Notebook" musical heads to London's West End as the first show at the renamed Judi Dench Theatre, with previews from March 10 and a premiere April 13, 2027.

Oscar winner Asif Kapadia called directing the final chapter of the "Up" documentary series a dream job, closing a project that followed 14 ordinary Britons for more than six decades.

What it is: Thanksgiving airfares are up about 30% from last year and Christmas tickets more than 20%, according to the lead economist at the travel booking firm Hopper, as airlines pass on the cost of jet fuel. The average US price of jet fuel topped $4.75 a gallon this week, close to an all-time high and almost twice what it was a year ago.

The detail: Fuel is one of airlines' biggest expenses, and Hopper says fares are at what it sees as a 10-year high because of it. A Dallas couple who flew to Baltimore this week paid hundreds of dollars more than they expected and are now unsure they can afford a holiday trip. Shoppers are comparing more and booking earlier to find deals.

Why it matters: So far travelers seem willing to pay for big trips home, and Delta's chief executive said customers have put up a "limited amount of resistance." The head of the main US airline trade group said carriers are absorbing most of the cost while passing some on. The US has more oil-producing and refining capacity than Europe, which may soften the hit here.

What to watch: Ryanair's chief executive predicts European fares could rise 10% to 20% next year, in what he called likely the biggest increase in history there, and some in the industry expect fares to keep climbing.

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A masked "London's Batman" keeps appearing across the city, paying for strangers' fuel, filling potholes and selling Freddo chocolate bars at their long-lost price of 5p.

Treadmill running now has a world championship, where amateurs and elites log 5K in gyms to chase a $100,000 prize pool, undeterred by the machine's longtime nickname, the dreadmill.

Hundreds gathered at dawn at Abu Simbel to watch a sunbeam light the inner chamber of Ramesses II's temple in an alignment that happens only twice a year.

About 25,000 women march on Fifth Avenue for the right to vote (1915) · Walt Disney's Dumbo is released (1941) · Britain launches its offensive at El Alamein (1942) · A student-sparked revolt against Communist rule begins in Hungary (1956) · A truck bombing kills 241 US service members at the Marine barracks in Beirut (1983)

"...there are no words to properly express our outrage and, I think, the outrage of all Americans at the despicable act." — Ronald Reagan, 1983

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—The Five Minute Daily Team