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From Wall Street’s competing bets on AI and global risk to a tougher job market for new graduates, today’s edition tracks shifts that could have consequences well beyond the morning headlines. We’re also watching falling Western reservoirs, a consequential advance in quantum computing and a busy night in sports.
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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
The Big Read
Canada's Negotiators Race the Clock as 50% US Tariffs Loom Wednesday
Canadian negotiators went into last-minute talks in Washington Monday to head off a 50% tariff on about $20 billion of Canadian imports set to take effect Wednesday. Prime Minister Mark Carney called the talks "very delicate and intense" and said Canada was working "from a position of strength."
Trade Minister Dominic LeBlanc left US Trade Representative Jamieson Greer's office Monday saying "our job is not yet done." Trump has warned the "time to get tougher" comes if the two sides fail, and the tariffs would hit roughly 5% of all Canadian imports.
Trump Threatens to Bomb Oman Over Iran Talks — Using an Expletive
Trump threatened to bomb Oman in a Fox News phone interview if the US ally "gets in the way" of American talks with Iran, using an expletive on the record. Iran has largely blocked the Strait of Hormuz — which normally carries about a fifth of the world's oil and LNG — since February.
Iranian officials said they were close to finalizing a separate Oman-brokered deal to reopen the strait. Asked in the Oval Office if he would extend the expiring 60-day US-Iran memorandum, Trump told reporters "no."
Nvidia Signs Up for $105 Billion Behind One OpenAI Data Center in Ohio
Nvidia will provide up to $105 billion in financing for a new OpenAI data center in Pike County, Ohio, according to a Monday SEC filing. Initial compute capacity is 4.25 gigawatts, with an option for 3.75 more, phasing online through 2028.
SB Energy will build and operate the site on a 20-year lease to OpenAI, and CEO Sam Altman is an early SB Energy investor. Nvidia CEO Jensen Huang said the company is "securing long-lived infrastructure for NVIDIA compute so OpenAI can deploy the most productive AI factories."
World View
Germany Raids the Small-Boat Supply Chain
German police raided a secret warehouse stacked with dinghies and life jackets, the first operation carried out under a new anti-smuggling law. Berlin's approach targets the logistics behind Channel crossings rather than the people making them, seizing equipment long before it reaches a beach.
A Student Kills a Classmate in a Philippines School Shooting
A student smuggled a .45-caliber pistol into a Catholic junior high in Zamboanga City, fired at his teacher and missed, then fatally shot a student in another classroom. Mayor Khymer Adan Olaso told local radio the shooter later took his own life.
A Helicopter Crash on Sifnos Kills British Newlyweds and Their Pilot
A private helicopter crashed on the Greek island of Sifnos on Monday just meters from a landing pad, killing British newlyweds Alexander Cromie and Marie Ebert and the Greek pilot. The couple was on their honeymoon.
Need To Know
A Federal Judge Blocks the FBI Headquarters Move to Downtown DC
A federal judge blocked the Trump administration from relocating FBI headquarters from the Hoover Building to the Ronald Reagan Building. The ruling reverses the administration's decision to scrap a long-planned Maryland site that FBI Director Kash Patel had opposed.
Thirteen Penn State Students Charged in a Fraternity Cocaine Ring
Pennsylvania Attorney General Dave Sunday charged 13 former or current Penn State students Monday over an alleged cocaine-trafficking ring tied to two fraternities. Details on the specific chapters and drug volumes were not released.
Lake Powell Falls to Its Lowest Level on Record
Lake Powell has dropped to its lowest level ever recorded, with Lake Mead not far behind, pulling both reservoirs to depths unseen since 1957. The plunge deepens the crisis facing the seven states that depend on the Colorado River for drinking water and agriculture.
Money & Markets
Wall Street Splits Between Missiles and Machines
The other tug-of-war pits Mideast worry against AI optimism, with Nvidia's renewed rally working to offset a Monday that cost the Dow 270 points. Investors are pricing two incompatible futures at once, and the VIX has somehow sunk to its lowest reading of 2026 while they do it.
Home Depot Beats Q2 in a "Frozen Housing Market"
Home Depot beat Q2 estimates with $4.92 adjusted EPS on $47.86 billion in revenue as comparable sales rose 1.7% versus 0.9% expected. CFO Richard McPhail told analysts customers are operating in "frozen housing market" conditions and "have the means to spend, they're just hesitant."
Lilly's Foundayo Pill Starts to Eat Wegovy's Share
Eli Lilly's oral GLP-1 pill Foundayo is gaining ground on Novo Nordisk's Wegovy, with weekly prescriptions up 14% to about 38,900 versus Wegovy's 5% drop to 163,000 for the week ending Aug 7. Both Lilly (LLY) and Johnson & Johnson (JNJ) rose Monday on the data.
Little Known RMD Strategy Allowed by the IRS
For investors with $1M+ in retirement accounts, the tax code allows specific strategies that can reduce your tax exposure once RMDs begin—but only if used before then.
The window is open for anyone within ten years of 73. A fiduciary advisor can review which may apply, at no cost.
Future Frontiers
Quantum Computer Cracks Problem Classical Machines Cannot
Researchers ran a calculation in about 15 minutes that leading classical simulation methods cannot practically compute, while also solving the thorny problem of verifying the quantum result. It's one of the more credible "quantum advantage" claims to date, because the answer can actually be checked.
A Storm Chaser Ends Up Inside the Storm
Atmospheric scientist Perry Samson describes getting trapped in a tornado while studying supercells, and what the inside of one actually looks and sounds like. Samson survived on a split-second decision, and is emphatic that nobody should ever try to repeat the experience.
Triple-Junction Solar Cells Hit a New Ceiling
A perovskite-silicon design just recorded 32.22% certified efficiency, well past the practical ceiling single-junction silicon panels have been grinding against for years. Researchers used a passivating molecule to suppress surface defects and an oxide bilayer to squeeze out extra current.
The Score
Pete Crow-Armstrong's Walk-Off Home Run Locks In Back-to-Back 30-30 Seasons
Pete Crow-Armstrong launched a walk-off two-run homer off Hagen Smith in the 10th to lift the Cubs over the White Sox 7-5, his 30th of the year and his first career walk-off. Homer, paired with 31 stolen bases, cements back-to-back 30-30 seasons for the NL MVP contender.
Shohei Ohtani Blasts Two at Coors as the Dodgers Snap a Skid
Shohei Ohtani went 4-for-5 with two homers at Coors Field to power an 11-5 Dodgers win over the Rockies and end a stretch of 11 losses in 16 games. Blake Snell struck out five over six innings in his second start off the IL, and Max Muncy also homered.
The Mets Ride Their Rookie's Arm to a Fourth Straight Win
Rookie center fielder Carson Benge threw out two runners at home plate — one on a 103.9 mph strike — as the Mets edged the Padres 2-1. Daniel Tartabull worked around traffic for a 1-2-3 ninth to nail down New York's fourth straight victory.
Scheffler Locks Up the Top FedEx Seed Heading Into the BMW
After his eight-shot Sunday in Memphis, Scottie Scheffler locked up the top FedEx Cup seed heading into this week's BMW Championship. Rory McIlroy and Cameron Young headline a 50-player field where the top 30 advance to the Tour Championship at East Lake.
Life & Culture
Hayden Panettiere's Death Draws No Signs of Trauma
A coroner found no signs of trauma in the death of Hayden Panettiere at 36, as tributes arrived from castmates across two decades of work. Panettiere played Claire Bennet on "Heroes" and earned two Golden Globe nominations as Juliette Barnes on "Nashville."
Rosie O'Donnell Takes the Kimmel Desk and Swings
Rosie O'Donnell guest-hosted "Jimmy Kimmel Live" on Monday, using the monologue to explain she has spent two years in Ireland because of "Mango Mussolini." O'Donnell then addressed the president straight down the barrel — "Hi! I know you're watching!" — before turning serious.
Final Emmy Voting Opens, With "The Pitt" and "Hacks" Setting the Pace
Final voting for the 78th Primetime Emmys opened Monday and runs through August 26, with the ceremony set for September 14 on NBC. HBO Max's "The Pitt" leads all programs with 25 nominations, and "Hacks" is now the most-nominated comedy series in Emmy history with 24.
Deep Dive
Recent College Grads Say AI Is Making It Harder to Get a Job. Economists Aren't So Sure.
What it is: New York Fed data show unemployment for recent college graduates is now running higher than the rate for all workers. Recent grads say AI is eating entry-level roles before they can get a foot in the door.
The detail: Irene Chang, 21, graduated from Georgia Tech in May with a degree in industrial and systems engineering. Chang has submitted around 450 applications since last September and landed about 19 interviews — no offers yet. Jacqueline Kline, 25, holds a fresh Florida State master's in communications and has applied to more than 500 entry-level roles since December. "It's hard knowing that I'm doing everything I can to be successful and feeling like that's not enough," Kline told NPR. Both suspect AI is behind their empty inboxes.
Why it matters: Entry-level roles like data analysts, junior communicators, and staff writers sit squarely in AI's early automation zone. If new grads can't clear the first rung, the ripple hits student loans, delayed household formation, and lifetime earnings. Federal Reserve economists and workforce researchers are watching whether the wedge widens as the cycle turns.
What to watch: Economists are cautious about pinning the trend on AI alone — the labor market has slowed broadly and headcount discipline at big tech is chilling recruiting. Watch September's employment report for the youngest cohort, watch enterprise-license announcements from Anthropic and OpenAI (buyers of AI now, hirers less so), and watch whether universities begin rewriting curricula and career-services playbooks for a hiring environment where the traditional ladder isn't holding.
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Extra Bits
A Nigerian student's graduation-day gift — a live goat handed over during the school's "signing-out" ceremony — has become a local celebrity after the video went viral, with the calm animal reportedly partial to fried rice.
A Massachusetts sanctuary run by Kimie Smothermon is home to nearly 400 rescued guinea pigs, a backlog only growing as adoption applications trail intake.
The BBC published a survival guide to the out-of-office reply, with etiquette experts urging holidaymakers to stop naming their exact villa and stop promising "I'll respond ASAP" backups nobody asked for.
Today's Trivia
The human body contains a surprisingly useful amount of a specific metal. How much iron does the average adult body contain — and what could you do with it?
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—The Five Minute Daily Team



