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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

The Big Read

Trump Watches from the Front Row as Justices Signal They'll Reject His Birthright Ban

The Supreme Court raised hard questions Wednesday about whether Trump's executive order limiting birthright citizenship holds up under the Fourteenth Amendment, with skepticism running across the ideological spectrum. Trump attended in person — the first sitting president to sit through oral arguments in decades.

Trump called the US "STUPID" on social media afterward, even as the court appeared to be tilting against his order. A final ruling is expected by summer and would affect hundreds of thousands of births per year.

### Iran Calls Trump's Ceasefire Claim "False and Baseless" as Tonight's Address Looms

Tehran flatly denied that Iran's president requested a ceasefire hours after Trump told reporters a deal was being sought, leaving both sides further apart than markets had hoped. Fighting across the region continued Wednesday with no sign of an actual pause.

European stocks surged on the ceasefire reports, then gave back gains after Iran's denial landed. Trump addresses the nation tonight — a concrete framework drops oil sharply; a vague speech reverses everything fast.

### SpaceX Files for IPO, Setting Up the Largest Offering in US History

SpaceX quietly submitted confidential IPO paperwork to the SEC Wednesday, with analysts projecting the offering could value the company higher than any in US history. At current private estimates, a public debut would push Musk's net worth past $1 trillion.

The filing lands as SpaceX is actively fueling the Artemis II rocket in Florida for humanity's first crewed moon trip in 53 years. Questions about its classified Pentagon contracts and Starlink's role in the Iran war will follow the company into public markets.

World View

UK Pivots Toward the EU as the Iran War Strains the US Alliance

Starmer said Britain will pursue closer ties with the EU in the wake of the Iran war, signaling a deliberate pivot away from Trump's Washington. It is the most explicit break a major European leader has made from US foreign policy in years.

Explosions at Burundi Ammunition Depot Kill Civilians

A series of blasts at a military depot killed civilians near Bujumbura, according to witnesses on the ground. The cause of the explosions has not been officially confirmed and the full death toll remains unknown.

Two Migrants Die Attempting to Cross the English Channel

French authorities rescued eight people from a small boat in distress Wednesday but two died before they could be pulled out. It is the latest deadly crossing in a week of worsening conditions on the route.

Need To Know

Trump Floats Pulling the US out of NATO

Trump told reporters he is considering withdrawing from NATO, calling it a "paper tiger" after Spain, France, and Italy limited US operations from their bases. No member state has invoked Article 5, and an exit would upend European security architecture overnight.

California DACA Woman Deported by Trump Administration Returns Home

A California woman deported to Mexico without proper legal notice was permitted back after her lawyers raised objections and the case drew public attention. She had been a DACA recipient with no criminal record.

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Money & Markets

Nike Shares Fall 15% as China Weakness Stretches the Turnaround

Nike's Q3 results showed China sales still falling with no recovery visible, sending shares down more than 15% in midday trading. Wall Street analysts are now openly questioning whether the company's multi-year revival plan is working.

Private Sector Added 62,000 Jobs in March — Better Than Expected

ADP’s March report showed private employers added 62,000 jobs, beating expectations despite concerns the Iran war would weigh on hiring. The figure is still below pre-war levels but suggests the labor market remains intact.

IEA Warns Oil Supply Crunch Will Deepen Through April

The International Energy Agency said oil supply disruptions will worsen in April as the Strait of Hormuz stays restricted and global reserves thin out. The warning undercut Tuesday's optimism, with oil paring its gains after the report dropped.

Future Frontiers

FDA Approves Eli Lilly's Oral Weight-Loss Pill

The FDA cleared Lilly’s oral GLP-1 obesity drug Wednesday, expanding access to patients who prefer pills over injections. Shares rose on the news, reinforcing Lilly’s lead in the weight-loss market.

Over 100 Driverless Cars Stop Mid-Traffic in Wuhan in a Mass Failure

More than 100 autonomous vehicles reportedly stopped at the same time in Wuhan after a suspected software failure, blocking roads and triggering collisions. The scale of the incident is drawing fresh scrutiny to safety risks in China’s self-driving sector.

Stanford Wins Fight to Keep the Mao Secretary's Diaries From Beijing

A U.S. court ruled Stanford can keep the diaries of Mao Zedong’s private secretary, rejecting China’s long-running effort to reclaim them. The papers are highly sensitive and include references to the Tiananmen massacre.

The Score

Donnarumma Vows to Fix Italy After Its Third Straight World Cup Exit

Gianluigi Donnarumma said he cried from “enormous sadness” after Italy failed to qualify for a third consecutive World Cup, calling the situation unacceptable. Coaching changes are now expected within days as the federation looks for answers.

LeBron Sets Lakers Win Record

LeBron James became the Lakers’ all-time wins leader in a victory over Cleveland, adding another milestone to his career. It’s another sign of his longevity as the team pushes toward the playoffs.

Iran Soccer Players Meet FIFA Over Children Deployed at Military Checkpoints

Iran’s national team met FIFA president Gianni Infantino to raise concerns about children being used at checkpoints during the war. The talks come just days before the World Cup.

Life & Culture

Brands Go All In on April Fools

From instant noodle pizza to sci-fi-themed snacks, brands leaned into increasingly absurd ideas for this year’s April Fools. The pranks now feel less like jokes and more like full-scale marketing plays built to grab attention online.

Hershey Is Putting All Reese's Products Back to the Classic Recipe

Hershey announced it will revert the entire Reese's product line to the original peanut butter and chocolate formula after months of consumer backlash over a reformulation. The change covers every Reese's product in the portfolio — not just the flagship cups

Luigi Mangione's Federal Murder Trial Is Pushed to October

A judge delayed Luigi Mangione’s federal trial in the killing of UnitedHealthcare CEO Brian Thompson, moving it to October. He still faces a separate state trial in New York, with both cases moving forward.

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Deep Dive

Extra Bits

Today’s Trivia

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