FIVE MINUTE DAILY

Trump told Ohio voters federal help could depend on November’s results, while Japan protested after a U.S. Marine was accused of killing a woman in Okinawa. Elsewhere, a Flydubai jet plunged 17,000 feet during a cockpit attack, oil approaches $100, and NASA races to put nuclear power on the moon.

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

Learn More

Speaking at a Saturday rally in Vandalia, Ohio, President Donald Trump said he would be less inclined to help the state if Democrats win its key races on Nov. 3.

Pointing to Democrat Amy Acton, who faces Vivek Ramaswamy for governor, Trump said "I'm not going to help her," while Sen. Jon Husted battles former Sen. Sherrod Brown. Ohio's Senate race is among eight rated competitive, and gasoline prices in the state have climbed 35 percent over the past year as Trump's approval ratings have slipped.

Japan lodged a rare protest with Washington on Sunday after Lance Cpl. Devin J. Ballard, 20, was accused of robbing and killing a 39-year-old woman found in a Naha hotel.

Prime Minister Sanae Takaichi called it an "extremely brutal and heinous incident," a case that could revive tension over Okinawa, home to 70 percent of U.S. bases in Japan. The Third Marine Expeditionary Force confirmed a Marine was in custody, while the U.S. Embassy in Tokyo said it would cooperate with the investigation and offered condolences.

Discipline summaries obtained by The New York Times show Cornell expelled two of seven fraternity members accused by a fellow student of sexual assault, while suspending two others.

All seven men deny wrongdoing and none has been charged, though Gov. Kathy Hochul appointed Attorney General Letitia James on Thursday as a special prosecutor able to bring charges. Jane Doe's lawyer, Thomas Giuffra, said the punishments "did not reflect the severity of the charges," while Cornell declined to comment, citing federal student privacy laws.

A Flydubai co-pilot attacked his captain with a crash ax, UAE officials said, sending the Dubai-to-Tel Aviv jet, carrying more than 170 people, plunging 17,000 feet before passengers overpowered him.

Tens of thousands marched across Spain in about 50 housing protests on Saturday after the government failed to pass emergency tenant protections prompted by an 87-year-old woman's eviction over rent.

Ukraine's surprise robot offensive near Lyman appears to have reversed Russian gains built over more than a year, experts said, after troops deployed bomber drones and robots behind enemy lines.

An Oregon man pinned under a Volkswagen Beetle-sized boulder used his earbuds to activate Siri and call 911, leading to his rescue from a Columbia River jetty.

Six Nobel Prizes will be announced one a day from Oct. 5 through Oct. 9, plus one on Oct. 12, each worth about $1.2 million, with 287 Peace Prize candidates.

An alleged Venezuelan ATM hacker called "Prometheus" pleaded not guilty in federal court in Nebraska to charges tied to Tren de Aragua jackpotting attacks across 47 states, Washington and abroad.

OPEC+ nations agreed in principle to keep oil quotas unchanged in November, delegates said, as crude creeps back toward $100 a barrel and diesel hits record pump prices.

Paramount's record $52 billion bond sale cost it more in interest, finance chief Dennis Cinelli conceded, as it raced a Sept. 30 deadline to close its Warner Bros. Discovery deal.

Procter & Gamble CEO Shailesh Jejurikar is facing a shift to store brands, with sales growth slowing for years as lower-income households trade down from its name-brand products.

Aligned shows you what buyers are doing between meetings inside your most important deals then surfaces the risks, openings, and next steps. No more guessing where a deal stands or finding out a champion went quiet too late. Just real visibility, so you can act before it's too late.

Start Using Aligned Free

NASA wants a lunar nuclear reactor ready to launch by December 2030, racing a Russian-Chinese plan for 2036, with power roughly matching the use of 16 American homes.

Wildfires have quietly reversed years of progress on ground-level ozone pollution, researchers found, with an estimated 43 million people exposed to potentially hazardous levels from 2022 to 2024.

A spinning "floating scarecrow" buoy cut the risk of rare seabirds getting caught in nets by about two-thirds in trials off Cornwall, said researchers who built it with the RSPB.

Cavan Sullivan became the youngest scorer in U.S. men's national team history at 17 years and five days, lobbing an empty-net goal in a 3-0 rout of Mexico in Arizona.

Ty France's apparent go-ahead homer struck a cable on the roof at American Family Field and dropped into Jackson Chourio's glove, helping Milwaukee beat San Diego 3-2 in Game 1.

UFC 332 set a record with nine first-round finishes on one card in Salt Lake City, capped when Payton Talbott stopped Deiveson Figueiredo just 2:32 into the co-main event.

The Bayeux Tapestry is back in England for the first time in about 1,000 years, and fierce competition for its 40-minute, one-way viewing procession has Britons bickering over access.

Glastonbury Festival 2027 tickets sold out in 42 minutes on Sunday, despite a record price of 408 pounds each, with headliners for the June return still unannounced.

Ghana's Akuapem people are reenacting their victory over the Ashanti Empire 200 years ago during Akuapem Odwira, a two-week festival of pageantry, purification and thanksgiving that began Sept. 21.

What it is: Nearly a decade after Boulder, Colo., sued Exxon Mobil and Suncor Energy over climate change, the Supreme Court is about to consider whether that lawsuit can ever reach trial. Boulder argues the companies should help pay for damage such as worsening heat waves and wildfires, while the companies say federal law should override the state-law claims.

The detail: About three dozen similar cases have been filed by state and local governments, and roughly two dozen remain active, though none has yet gone to trial anywhere.

Why it matters: A win for Boulder would likely clear the way for dozens of similar lawsuits seeking billions from the fossil fuel industry, while a loss could doom the others nationwide. Supporters compare the fight to 1990s tobacco litigation that produced a $206 billion settlement, while critics like former Colorado Attorney General Gale Norton say the comparison misses the mark.

What to watch: Columbia's Michael Gerrard outlined four possible outcomes, and only a ruling that knocks out all of Boulder's claims would likely end the other cases, he wrote. Lawyers will also watch for the EPA's revoked endangerment finding, which critics call a paradox: Washington is retreating from regulating greenhouse gases yet claims sole authority over them.

It’s your always-on revenue engine: agents and workflows build pipeline, chase every buying signal, and move deals forward alongside your team.

Teams like Parallel, Turbopuffer, and Wordsmith build on Attio. Are you one of them?

Try Attio now

Philadelphia's first parallel parking championship went to illustrator Mario Zucca, alias "One-Shot Mar," whose 2012 Mazda earned him $76, the price of a city parking fine, and a curb trophy.

A Manila church's annual pet blessing for the feast of St. Francis drew mostly dogs on Sunday, though cats and even a pet snail also lined up for holy favor.

Tony Appleton, the uninvited town crier who bellowed news of Prince George's birth in 2013, is hanging up his handbell at 90, saying his uniform "weighs heavier than me."

Enjoyed today's Five Minute Daily? Forward to a friend who wants the world in five minutes.

—The Five Minute Daily Team