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For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.

American forces hit three Iranian oil tankers on Saturday, retaliating after Central Command said Tehran targeted two US warships in the region. Centcom reported two vessels permanently disabled, one of them near Kharg Island, and a third completely destroyed in the Gulf of Oman.

Iranian state media confirmed the strikes within hours and said Tehran had hit three US-affiliated vessels in return. Kharg Island moves roughly 90% of Iran's crude exports, which makes it the most sensitive target of this six-month war.

Steve Witkoff and Jared Kushner met Vladimir Putin on Saturday, carrying what Trump described as a proposal to end the war in Ukraine. Putin greeted the envoys by saying the current situation "is not so easy," then offered to explain how Moscow sees it.

Witkoff thanked Putin for a three-day halt on strikes against each other's capitals, agreed with Kyiv this week. Envoys continue to Kyiv on Sunday, and every previous attempt by Washington and its allies to broker peace has failed.

SportsLine ran 10,000 simulations of the 2026 NFL season to publish updated QB, RB, WR and TE rankings ahead of draft weekend. Cheat sheets and ADP breakdowns are landing just as commissioners field the yearly avalanche of frantic group-chat questions.

Draft season doubles as an unofficial start to autumn for millions of casual fans who otherwise ignore the preseason. Right or wrong, the models will be argued about in offices from Monday morning through Thanksgiving.

An Egyptian court sentenced 11 people to death by hanging in a drugs case, including television presenter Sarah Khalifa. Khalifa, 39, is best known for her crime program Mission Impossible, and prosecutors said the group imported chemicals used to manufacture drugs.

Bolivia's defense minister said pyrotechnic material detonated at barracks housing an artillery regiment in Viacha on Friday afternoon. At least 81 people were injured and 14 remain missing, with officials warning residents to stay away from the site.

Buckingham Palace confirmed Prince William will represent the King in Oslo at Wednesday's funeral for Norway's King Harald V. Princess Anne attends in a personal capacity as godmother to King Haakon VIII, whose father died last month at 89.

Trump has promised an economic boom for 20 months, and Friday's jobs report drew frustration from him rather than a victory lap. August hiring beat forecasts, yet tariffs and everyday prices still shape how voters judge the economy two months from Election Day.

New York City schools now carry the strictest guidelines in the country on artificial intelligence use by younger students. Restrictions land hardest on elementary and middle grades, and the largest district in the nation usually writes the template that others copy.

The Pentagon has received an ownership stake in an obscure private oil company that would control crude reserves larger than ExxonMobil's global portfolio. Washington ousted Nicolás Maduro eight months ago in a military raid, and the deal now runs through an interim government under Delcy Rodríguez.

The president, vice president and Treasury secretary have all urged the Fed publicly not to raise interest rates this month. Ten days before the meeting, a pressure campaign this broad is unusual even by this administration's standards.

Walmart will start delivering Dunkin' orders from its own stores, then expand over the next year to most of the chain's roughly 10,000 US locations. Selling delivery beyond its own four walls puts the retailer against DoorDash and Uber Eats for the first time.

The AI company Anthropic is now targeting a mid-October public offering after previously being expected to file its prospectus as soon as next week. It would be one of the largest tests yet of investor appetite for pure-play AI stocks.

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Deep in the Utah desert, Fervo Energy is drilling for the Earth's heat to deliver emissions-free baseload electricity at scale. Power demand in the US is rising meaningfully for the first time in decades, and geothermal offers output that runs day and night.

Trucking has gained real business from data centers, hauling HVAC systems, tubing, wiring and semiconductors to remote construction sites. Drivers describe the buildout very differently from the towns now arguing over its power bills and tax breaks.

Artificial intelligence has pulled security chiefs out of the server room and into the boardroom at major companies. Wally Dalrymple, chief security officer at the testing firm ETS, says his job "has doubled or quadrupled" in scope.

No. 9 seed Taylor Fritz lost from two sets up, falling 3-6, 4-6, 6-3, 6-4, 6-4 to No. 24 Francisco Cerundolo. Fritz had surrendered only 11 games across his first two rounds before Saturday's collapse in New York.

Top-ranked Ohio State opened its season with a 56-3 rout of Ball State, and Ryan Day gave his players 15 minutes to enjoy it. Next weekend's trip to No. 5 Texas is what Day called a "monster game" for his program.

Los Angeles held Shohei Ohtani out again Saturday with soreness in his neck and along his right arm. Dave Roberts still calls him day-to-day, though the manager has softened on a possible injured list stint.

Kamila Valieva has had her neutral athlete status revoked, a person familiar with the situation told the AP on Saturday. Four years after the doping case that overshadowed the Beijing Olympics, the Russian skater's route back to competition narrows again.

Liam and Noel Gallagher premiered "Don't Look Back in Anger" at the Venice Film Festival on Saturday night. Once-estranged brothers held hands and raised their fists together through an eight-minute standing ovation at the Palazzo del Cinema.

Andrew Scott's performance in "Elsinore" premiered Friday night at Telluride and landed straight in the best actor conversation. Simon Stone directed the film from a Stephen Beresford script, casting Scott as a great actor near the end of his career.

King Charles and Queen Camilla joined cheering crowds at the Braemar Gathering in Royal Deeside on Saturday. Caber tossing, tug-of-war, hammer throwing and massed pipe bands filled a program the King attended for the fourth time as monarch.

What it is: For years, thousands of Kenyans built middle-class livings by writing essays for overseas college students, turning academic ghostwriting into one of the country's most reliable online exports. Then generative AI arrived.

The detail: The industry ran on platforms that matched Kenyan graduates with American, British and Australian students willing to pay for term papers, dissertations and application essays. Writers reported earning anywhere from a few hundred to several thousand dollars a month, enough to support families in Nairobi and beyond. Since ChatGPT and its rivals went mainstream, demand for human-written essays has collapsed, with many former writers reporting income drops of 70 percent or more.

Why it matters: The Kenyan essay economy was always ethically gray. But its collapse offers an early, concrete look at how generative AI is hollowing out online gig work in the developing world. The same trajectory is now hitting translators, transcribers, coders and customer-service agents who built careers on cross-border piecework. For countries that promoted digital labor as a path out of poverty, the pace of displacement is unnerving and the safety nets thin.

What to watch: Whether universities finally develop reliable AI detection, whether displaced writers pivot to prompt engineering or AI editing work, and whether governments in Kenya, the Philippines and India move to protect the digital labor markets their economies increasingly depend on. The essay mills were the canary. The broader gig economy is the coal mine, and the air is getting thinner fast.

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